Directory Profile

Shuo Zhou PhD

Research Assistant Professor
  • Department of Community & Behavioral Health

As a researcher long immersed in health communication and cognitive psychology, Dr. Zhou’s research expertise lies in developing and evaluating innovative mobile technology-based interventions and theory-based communication strategies for cancer prevention and reducing cancer disparities. Focusing on emerging digital technologies, Dr. Zhou explores how mobile phone applications and immersive virtual reality could be designed to effectively collect health data, convey health information, facilitate health behavior change, and promote public health policies. Dr. Zhou also investigates the persuasive effects of various communication strategies and the psychological mechanisms of how people respond to health-related messages, including using narratives to reduce psychological reactance and unconscious health goal activation and contagion, especially among socioeconomically disadvantaged populations and ethnic minorities.

Areas of Expertise

  • Health communication
  • mHealth
  • Narrative persuasion
  • Virtual reality
  • Information processing

Education, Licensure & Certifications

  • PhD, Communication, Cornell University, 2017