About the project


We are one of a network of 26 Prevention Research Centers (PRCs) in the United States to receive one-year, $500,000 grants aimed at boosting the number of vaccinated people by exploring, identifying, and addressing the reasons for hesitancy.

The purpose of this supplement is to support the implementation of the Centers for Disease Control and Prevention (CDC)’s COVID-19 vaccine confidence strategy by funding the Connecting Behavioral Science to COVID-19 Vaccine Demand (CBS-CVD) Network, to identify key behavioral insights that will inform effective solutions to increase confidence in Coronavirus Disease 2019 (COVID-19) vaccines, and ultimately uptake.

As COVID-19 vaccines continue to roll out, high uptake of the vaccines is necessary to reduce the burden of disease and control the pandemic. The overarching goal of the project is to ensure high uptake of the COVID-19 vaccines in rural areas of Colorado by utilizing the CDC’s Vaccinate with Confidence Strategy for COVID-19 vaccines, which emphases the need to: 1) build trust in the vaccine, the vaccinator, and the health system; 2) empower healthcare personnel; and 3) engage communities and individuals. We will accomplish these objectives via the following specific aims: 1) develop a community advisory council (CAC) to inform all stages of the proposed project (this aim will allow us to utilize existing expertise and leverage extant partnerships to maximize efforts and mobilize quickly); and 2) implement and evaluate evidenced-based, multi-level behavioral interventions that will increase vaccine access and reduce vaccine hesitancy to ensure high uptake of vaccines in two rural Colorado regions (a total of nine counties).

  • Co-project investigators: Drs. Jenn Leiferman and Jini Puma
  • Co-investigators: Drs. Sheana Bull, Lori Crane, Lisa Miller, Chad Morris, and Sean O'Leary
  • Targeted counties of this project are in the San Luis Valley (Alamosa, Conejos, Costilla, Rio Grande, and Saguache) and in southeastern Colorado (Bent, Crowley, Otero, and Prowers).
  • Project period: May 11, 2021 - May 10, 2022

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